Growth Design 101
Your Practical Playbook for Business Impact
Learn how to fix weak acquisition and activation, reduce churn, and turn insights into experiments that drive retention and revenue.
What you'll learn
Each module focuses on a different part of the growth funnel, with real product examples, practical frameworks and templates you can use straight away. No growth background required.
Your facilitator
I'm a Growth Product Designer with 10 years across B2B and B2C SaaS, including time at Deputy, SafetyCulture, and currently Canva. But I started out in accounting. Going from balance sheets to growth design taught me something most designers never get told: the work only pays off when you understand what the business actually needs to survive and grow.
Now I want to pass that on. My coaching style is action-oriented and practical. I'll guide you with frameworks, templates, and real examples, while helping you build the business acumen behind great growth work, so you can think independently and lead your own growth journey.
What you'll learn and who it's for
Why learn Growth Design?
Growth Design sits at the intersection of business acumen and user needs. It's how teams uncover what's holding users back and address real business challenges, from weak acquisition to drop-off after signup to users who churn.
Who is this course for?
Designers who want to build business acumen and design work that moves real metrics. Entrepreneurs who want to uncover what's holding their product back, from weak acquisition to churn, and learn how to fix it.
What you'll walk away with
A solid grasp of Growth Design foundations and how the role differs from Product Design. Plus the practical tools to run experiments, design acquisition loops, find the “aha moment”, and grow revenue without dark patterns.
Invest today, see the return tomorrow
Learn how to help more users discover, experience and return to the value your product creates. Every session turns insight into action, so you’ll leave with clear next steps to improve Acquisition → Activation → Retention → Monetisation.
What my students say
“Slava has been a wonderful mentor to me, with a real ability to get you thinking outside the box, so when the opportunity arose for me to engage in structured learning, focused on growth design, I jumped at the chance and I was not disappointed. The course was engaging, fun and genuinely after each session I started implementing into my work, and sharing my new knowledge with peers! The format of the course was also great to fit into daily work life, or life in general! I personally loved the 1:1s, as I was able to engage and ask questions, however the opportunity for distance learning also takes the pressure off. I would definitely recommend this course and Slava as a mentor”
UX Designer | Beyond Bank Australia
“Huge shoutout to Slava Kovalska for an amazing learning journey! My absolute favorite part of her Growth Design course was the deep-dive case studies, you can really tell how much care and thought went into preparing these real-world examples. I especially loved diving into how to design upgrades that feel like a natural next step rather than a hard paywall. It felt exactly like approaching marketing through a product lens, which was fascinating. Plus, the interactive nature of the course allowed us to share ideas with fellow designers. Hearing different perspectives was deeply enriching. It’s a must-attend for anyone looking to master growth design!”
UI/UX Designer | CBRE
“This is my fifth year working in design. The longer I work in this industry, the more I realise that design is never just about itself or a specific set of skills. To become a great designer, you need to build knowledge across different areas of the business. Behind every design decision, there are broader considerations around business goals, marketing, data, and user behaviour. This course gave me a deeper understanding of how design improves the user experience while ultimately helping businesses achieve growth. It also introduced a clear growth design process with a combination theory with real case studies. This makes it easier to connect the learnings to practical work. I’ve already started applying what I learned from the course to my day-to-day work. Highly recommend the Growth Design course and the fantastic mentor Slava Kovalska!”
Product Designer | Beyond Bank Australia
“Slava has been one of the most impactful mentors in my product design journey. When I was breaking into the industry, she gave me not just guidance, but clarity and confidence at every step. From refining my portfolio to strengthening my thinking and navigating the job search, her guidance was always thoughtful, honest, and grounded in real-world impact. She doesn’t just focus on design craft, but also helps me understand how design connects to business outcomes, which has completely changed how I approach my work. She truly cares about the people she mentors and consistently goes above and beyond to support their growth. I’m incredibly grateful for everything she’s helped me with, and I can’t recommend her highly enough.”
Yirong Li
Product Designer | Xero
“The Growth Design course was well-structured, engaging, and easy to follow. Slava helped break down the various concepts into practical frameworks and methods, with examples that were easy to understand and apply. It helped to identify opportunities that I will be able to take-away and apply to my own design practice. I highly recommend this course to designers looking to strengthen and expand their skill set as Growth Design is an underrated area of expertise.”
UX Designer | ASX
“Taking Slava’s Growth Design course was one of the best investments I’ve made in my design education. It gave me clear, structured frameworks for growth concepts I understood intuitively but struggled to articulate and make concrete. What I appreciate most about Slava is how she makes every concept feel easy to understand — grounded in simple language, real analogies, and diverse product examples that help me immediately connect the dots. The course is both jam-packed and well-paced; every lesson feels like its own growth design masterclass. But what truly sets it apart is Slava herself. She brings genuine warmth, deep expertise, and a generosity that comes through in every session. Her explanations are patient and clear, and she has a real gift for making complex ideas feel accessible without oversimplifying them.”
Growth Product Designer | Solace
Choose how you want to learn.
Learn independently with the course, or bring a real challenge and work through it with me.