Free 5-week Growth Design Course
Your Practical Playbook for Product Growth
Learn how to fix weak acquisition and activation, reduce churn, and turn insights into experiments that drive retention and revenue.
What you'll learn
5 modules | 5 weeks | Free.
Each session runs 90 minutes with optional office hours. No Growth Design background needed just show up and engage. As a pilot cohort member, you get access at no cost. All we ask in return is your honest feedback to help shape the course.
- Module 1
Getting Started with Growth Design
Learn what Growth Design actually is, how it differs from traditional product design, and the skills you need to start thinking like a growth designer. You’ll finish with a clear picture of the full growth flywheel, and where you fit in it.
- Module 2
The Scientific Design Process
Stop guessing, start testing. You’ll learn how to combine qual and quant research, design Minimum Learnable Tests, choose the right metrics, and run A/B tests that produce real learning, not just data noise.
- Module 3
Acquisition: Getting Users to Your Door
Understand how products grow through acquisition loops, not just campaigns. You’ll learn how to identify, measure, and improve the loops that bring the right users in, and how to design experiences that make them want to stay.
- Module 4
Activation & Engagement
Getting users to sign up is just the start. This module is about designing the path to that "aha moment" and then building the habits and hooks that keep people coming back week after week.
- Module 5
Monetisation & Ethical Design
Learn how great products turn engaged users into paying customers without dark patterns. We’ll cover pricing page design, conversion experiments, and how to grow revenue in a way that actually respects your users.
Your facilitator
I'm a Growth Product Designer with 10 years across B2B and B2C SaaS, including time at Deputy, SafetyCulture, and currently Canva.
My coaching and teaching style is action-oriented and practical. I'll guide you with frameworks, templates, and real examples, while giving you the confidence to think independently and lead your own growth journey.
Join the May cohort. Learn how Growth Designers think and start applying it from week one.
Join my free pilot cohort
Who is this for?
This program is perfect for:
Designers
At any experience level who want to build business acumen, spot growth opportunities, and design work that moves real business metrics.
Product managers
Those moving into Product Growth who want to drive metrics through design, prioritise high-impact bets, and validate ideas with experiments.
Entrepreneurs
Founders who want to uncover what’s holding their product back, whether that’s weak acquisition, drop-off after signup, or users who churn, and learn how to fix it.
What's expected of you
- 📅Show up: 90-minute live session each week, with optional office hours whenever you need a hand.
- 👋Engage: ask questions and share your work
- 💬 Give feedback: a quick 2-minute survey after each session.
A small group of 5. Apply now to join the May pilot cohort. Or get in touch about 1:1 coaching.
What my students say
“Slava has been a wonderful mentor to me, with a real ability to get you thinking outside the box, so when the opportunity arose for me to engage in structured learning, focused on growth design, I jumped at the chance and I was not disappointed. The course was engaging, fun and genuinely after each session I started implementing into my work, and sharing my new knowledge with peers! The format of the course was also great to fit into daily work life, or life in general! I personally loved the 1:1s, as I was able to engage and ask questions, however the opportunity for distance learning also takes the pressure off. I would definitely recommend this course and Slava as a mentor”
Charlotte Russell
UX Designer | Beyond Bank Australia
“Slava has truly been an amazing mentor. She’s a dedicated and inspiring person who helped me see design beyond UX and UI, teaching me about the importance of taking on a more holistic business thinking approach and strategic mindset. She has helped me to refine my usability testing and ability to tackle complex environments. Our chats are something I always look forward to!”
Bec Hranilovic
Sr.Product Designer | Psyke
“Slava has been one of the most impactful mentors in my product design journey. When I was breaking into the industry, she gave me not just guidance, but clarity and confidence at every step. From refining my portfolio to strengthening my thinking and navigating the job search, her guidance was always thoughtful, honest, and grounded in real-world impact. She doesn’t just focus on design craft, but also helps me understand how design connects to business outcomes, which has completely changed how I approach my work. She truly cares about the people she mentors and consistently goes above and beyond to support their growth. I’m incredibly grateful for everything she’s helped me with, and I can’t recommend her highly enough.”
Yirong Li
Product Designer | Xero